Posts Tagged ‘direction’

In The Beginning There Was Zaum…

Tuesday, September 11th, 2012

Today is Tuesday. It is the eleventh day of September in the year 2012. It is my Uncle’s birthday and yesterday it was my mother’s. Ten days ago I turned 27 and I am 354 days away from being 28. Today I decided enough is enough and I am taking my head out of the clouds and putting my butt into gear and I am going to make my business, Zaum, what I originally intended it to be. Something amazing.

When I first set up Zaum I had high hopes of completely transforming my life, quitting my steady university job and starting something on my own. I did it to some extent and if I hadn’t decided to go out on my own maybe I wouldn’t be sitting in my apartment in Paris writing this. Perhaps I would have eventually moved up to a more senior marketing role, received a pay increase and taken four weeks of annual leave every year.

I certainly wouldn’t have spent 2010 wondering what the hell I had just done. I wouldn’t have worked at UWA two days a week and I therefore wouldn’t have been able to get an apartment in a residency located in a 13th century convent. I wouldn’t have moved to Paris and I wouldn’t have eaten this:

Caramel tart

One of many cakes I have tried.

I wouldn’t have made friends with crazy italians, mad scientists or staple-artists, and I wouldn’t know the joy of running through Paris at 7.30am and feeling like I have the entire city to myself.

Basically, today I have come to a realisation that while I have in no way wasted my last year and a half in Paris, I think it is time for me to move on the Phase Two: Zaum in Paris. Before it was just Jess – now Zaum has come to stay and is going to blossom over the next few months into something wonderful. To be honest, I’m still not entirely sure what that is, but in the last five hours much brainstorming, butcher’s paper and black pen action has occurred and things are moving.

The reason why I am writing this is to spread the word in the hope that everyone reading this will support me. I know that I am not one to push myself along and am generally inclined to suggest I give up now and get a “real” job. ARG!!! So I am asking you all to kick me, slap me or throw buckets of cold water on me if I start to turn away from this.

I currently feel like a boxer preparing to enter the ring – I even want to jump up and down with my fists held up in front of my body, ready to take the first swing. Bring it on! Zaum is ready to rrruuummmmbbbbblllleeeeeee!!!