Posts Tagged ‘Selfridges’

Exploring Imagination

Tuesday, January 28th, 2014

I requested a day off work and spent a long weekend down in London. I took the opportunity to attend one of the free talks organised by the School of Life at Selfridges as part of the Festival of Imagination. This festival comprises a series of talks and workshops that encourage creative thought and exploration of the imagination. The lunch time talk I attended was given by the creative development team, Vitamins, who discussed three of the amazing projects that they have worked on and developed. From a folding wheelchair wheel to a wall calendar, their main focus is solving problems through beautiful and thoughtful design.

My favourite project that they spoke about was a simplified user manual for smart phones. The original brief was from Samsung to find out how to make smart phones more accessible to older users. They developed a beautiful hard covered book which you place the new phone into and that provides you with straightforward, easy to follow instructions on how to install, set up and use the phone. As I watched the talk I imagined my grandmother being presented with this manual and being confident enough to set up her own phone. The research they undertook to get to the final product was fantastic – interviewing and conducting product tests with people of various ages to discover what made smart phones so difficult for older users. The final user manual is beautiful and practical – as all good products should be. You should look at their video for the user manual on their website – genius.

The talk was very inspirational – seeing three young people with such creative ideas and so much enthusiasm for their work was wonderful to see.