Posts Tagged ‘user traffic’

Web Content Overload

Thursday, March 20th, 2014

For the past few weeks I have been spending a lot of time looking for writing opportunities and exploring the big-bad-world of THE INTERNET. I have become somewhat horrified by the excessive nature of web content and the number of sites that exist purely for people to write “SEO articles” to increase user traffic to their websites. I realise that as a copywriter I should be joining this bandwagon and writing articles about how to avoid procrastination as a freelancer, why SEO is important, or perhaps how to “Smoke a can of tuna with toilet paper.” You know, important stuff. But I just can’t – it hurts too much and there are already enough people writing exactly the same things, quoting exactly the same people and raising exactly the same points. I wouldn’t be bringing anything new to the table.

My search for writing work has taken me down some dark and torturous paths, mostly involving websites advertising freelance writing jobs at ridiculously low prices. There are bidding wars for who will complete the jobs for the lowest price. Write twenty 500-word articles for £20 – at an hour per article, that’s £1 per hour. Who is actually willing to do that and why are they making it hard for all of us to make a decent living?

Perhaps I am lazy for not participating in this battle but I am not willing to accept that my industry and my own professional skills are worth so little. Copywriters are often the first to be taken out of a creative project when budgets are restricted because ‘everyone can write.’ Perhaps, but not everyone can write well. So I am continuing on my search for exciting, positive and creative projects where people are wanting to produce beautifully crafted work. I know there are other people who feel the same way – let’s create our own band wagon. Ours will have streamers and novelty horns.